Web Design
An effective web presence is about the look, feel and graphical style integrated with the desired functionality.
Web design is also about making your website a fully-fledged online business arm totally integrated with your offline business setup. Its not enough just to attract visitors to your site and that is why we talk about effective design which is about turning these visitors into regular users, clients and customers.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For typical commercial web sites, the basic aspects of design are:
- Content: Information on the site should be relevant to the website and should target the public around the business needs that the website is concerned with.
- Usability: The site should be very user-friendly, with the interface and navigation being simple and reliable.
- Appearance: The graphics and text should be consistent and include a single style that flows throughout. The style should be professional, appealing and relevant.
- Visibility: The site must also be easy to find via most, if not all, major search engines and advertisement media.
